TOP 100 MAGAZINE

Tyson Farmer​

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In a world where financial advisory often feels impersonal and standardized, Tyson Farmer stands out as a trusted companion and guide, walking alongside his clients at every stage of their financial journeys.

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For the past 18 years, Tyson has worked diligently to redefine the undertone of 'financial advisor,’ stepping beyond the conventional boundaries that many in his field seldom dare to cross. In 2020, while at a large national firm, he recognized a concerning trend—the frequent loss of key clients who felt stifled by corporate policies. Often, as a preface to their departure from the firm, they remarked, "It's not you, it's the company you're working for." This highlighted a prevalent issue that Tyson recognized as truth because he too felt constrained. The COVID-19 pandemic further fueled his desire for independence, pushing him to step away from the corporate model that prioritized profits over people.

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Tyson’s ambition culminated in the founding of Vega Financial in 2021, a boutique firm with offices in Washington and Texas, dedicated to providing personalized financial guidance. Vega Financial was born out of a desire to do better—to be better. Tyson envisioned a firm where clients are seen not as mere assets, but as individuals with unique dreams and challenges.

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At Vega, the focus is on creating tailored financial plans that genuinely reflect each client’s individual needs, desires, and goals. This approach is a stark contrast to the industry norm of one-size-fits-all investment models. "Many companies claim to offer personalized portfolios, but in reality, they use standard models. At Vega, when we say customized, we mean it," Tyson emphasizes.

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The clientele at Vega Financial primarily consists of professional women in their prime working years looking toward, or nearing, retirement. With a particular affinity for this niche, Tyson has already helped more than 500 individuals achieve their financial goals through careful and considerate planning.

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The personal touch, however, doesn’t stop at financial planning. Tyson’s commitment extends into his personal life, where he is an active participant in raising awareness and funds for testicular cancer through his passion for triathlons. Notably, he recently introduced his 8-year-old daughter to the sport, sharing his enthusiasm and commitment with the next generation. His family is a pillar of support, with his wife driving his ambitions and his daughter cheering on his every endeavor.

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In an industry that often reduces clients to numbers, Tyson and Vega Financial stand out by ensuring that they treat each client as a family, deserving of individual attention and bespoke solutions. "You're not just another portfolio to us," Tyson concludes, "you're part of the Vega family, and here, your financial dreams become our goals."

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Tyson Farmer

Owner/Founder/Financial Advisor

Vega Financial
Website: https://www.vega-financial.com

LinkedIn: https://www.linkedin.com/in/tyson-farmer